Calling B.S. on dry eye's status quo

In dry eye, relief often comes with a catch: burning and stinging from preservatives that patients have to fight through before the benefit kicks in. Harrow asked Steadfast to build a campaign that put tolerability first, inviting patients to step out of a world of empty promises into real relief. "Cut the B.S." turned that advantage into VEVYE^®’s voice: sharp, honest, and a little irreverent. The campaign extended across HCP and DTC channels, giving patients permission to expect more from day one and physicians a clearer line between efficacy on paper and comfort in practice.

• HCP & DTC Campaign
• Website
• Sales Collateral
• Event Support