Where standard of care meets standard of comfort

In high-volume retina, topical anesthesia is part of the protocol: a multi-step drop routine that's rarely reconsidered. But for the patient in the chair, comfort isn't automatic. Needle anxiety, chronic irritation, and inconsistent numbing can turn a standard injection into something that lingers. When IHEEZO^® entered this market, Steadfast built a campaign that reframed the conversation, positioning premium anesthesia not as an upgrade, but as a baseline for the patients who need it most.

• Rebrand
• Launch Campaign
• Website
• Sales Collateral