MSi

Case Study

A new look for a new way to repair

It's the simple tools that, while reliable and effective, often remain untouched by innovation. In recent decades in surgery, the technology evolved, but the suture didn't. MSi broke the mold with a mesh design that distributes and diffuses tension for repairs that strengthen over time. From the Think beyond campaign to a redesigned website experience, Steadfast brought a level of refinement, focus, and craft that put the innovation front-and-center and turned the most overlooked tool in the OR into a conversation starter.

  • Plus IconBrand Refresh
  • Plus IconHCP Campaign
  • Plus IconWebsite Redesign
  • Plus IconSales Collateral
  • Plus IconEvent Support
MSi WebsiteMSi campaignMSi iconsMSi social postsMSi illustrationMSi packaging creative renderingMSi mobile website screensMSi patient brochure
Work examples

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