Destination in Sight

For most programs, trial identities are generic, indistinct marks that carry little meaning of their own. When EyePoint launched two global Phase 3 trials for EYP-1901, they asked Steadfast to go further. Drawing from the destinations behind the names, we built custom letterforms with dual meaning—each one balancing landmark and science in a single stroke. From identity to keepsake, the work extended into a gift set that marked the moment for the team that earned it.

• Brand Identity
• Illustration
• Gift Set & Packaging